Cathexis Skincare MU.jpg

Clearing Up

Abstract packaging concept for cathexis. skin care line. The term Cathexis means "the concentration of mental energy on one particular person, idea, or object", which is the perfect name for an item that most people obsess over! Using wavy lines, overlapping hues and scribbled details I created a chaotic feel for the brand's main pattern while still keeping it refined with a scheme of eggplant, blush and sunshine yellow.