LZ Dotz

Branding

LZ Dotz Website-MU.jpg
LZ Dotz Business Card-MU.jpg
 

Seeing Dots

LZ Dotz is run by artist and life coach Lauren Zander, her unique dotting process quickly gaining attention and thus she needed a brand to go with her art. The logo is reminiscent of the Ishihara Color Test which does resemble the style of her work. Three different logos were created for different media outlets as well as print materials. I also created a Squarespace website containing information about Lauren and her art, a shop to purchase her current pieces as well as a comprehensive commission page with a custom infographic to explain the process with guiding illustrations.

I also help the development of the LZ Dotz Instagram (@lzdotz) and have just finished up creating her business cards (the card shown is just one of the eight different fronts of her card, all showcasing her work).