Amarilla

Personal Project
Written By Amanda Fernandez

CLIENT Personal Project

SERVICES Logo

 

Amarilla is a fictitious restaurant in Valencia, Spain, specializing in contemporary Caribbean cuisine. It is meant to be a high-end substitute for street vendors with casual dishes reinvented with contemporary cooking techniques and presentation.

 

Challenge

  • Create a minimalist typographic logo that encompasses the meshes the concept of casual cuisine with modern presentation.

  • Develop a luxury color scheme with all the warmth of Valencia’s coast.

Solution

The concept behind the logomark was to be both personal, as any self-made chef’s table restaurant would be with the head chef, as well as modern and contemporary, which reflects the extravagant desires of Amarilla’s clientele.

Amanda Fernandez

SAY HELLO TO AMANDA FERNANDEZ, an idealistic graphic designer hailing from the vibrant streets of Bridgeport, CT. With a lifelong passion for fine art, a collection of vintage poster designs, and an obsession with cult classic movie typography, she brings a unique perspective to the world of design.

Amanda’s signature style is a blend of vivid color palettes, crisp and commanding typography, and bold graphics. But her craft goes well beyond simple aesthetics and branding; it’s a tool used to empower small businesses and bolster the missions and values of larger enterprises dedicated to making positive changes in their community.

Having collaborated with an array of clients including local artists, restauranteurs, charities, and universities, Amanda has elevated their stories and helped them stake a claim in their communities.

https://fernandezzza.com
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