LZ Dotz

BrandingPrintClient Project
Written By Amanda Fernandez

CLIENT Lauren Zander, Artist

SERVICES Branding • Logo • Print

LZ Dotz is run by artist and life coach Lauren Zander, who took her rewarding hobby into a full-blown business! Her unique dotting process quickly gained attention, and thus, she needed a professional and artistic brand to go with her unique art.

 

Challenge

  • To create a modern and sleek brand identity for an artist that still relates back to her hyper-detailed work.

  • To best showcase her work and make the best first impression.

Solution

The logo is reminiscent of the Ishihara Color Test which the style of her work resembles. Alternative logos were created for different media outlets as well as print materials. I also helped create her business cards (the card shown is just one of the eight different fronts of her card, all showcasing her work!).

 
Amanda Fernandez

SAY HELLO TO AMANDA FERNANDEZ, an idealistic graphic designer hailing from the vibrant streets of Bridgeport, CT. With a lifelong passion for fine art, a collection of vintage poster designs, and an obsession with cult classic movie typography, she brings a unique perspective to the world of design.

Amanda’s signature style is a blend of vivid color palettes, crisp and commanding typography, and bold graphics. But her craft goes well beyond simple aesthetics and branding; it’s a tool used to empower small businesses and bolster the missions and values of larger enterprises dedicated to making positive changes in their community.

Having collaborated with an array of clients including local artists, restauranteurs, charities, and universities, Amanda has elevated their stories and helped them stake a claim in their communities.

https://fernandezzza.com
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