Marina’s New Era

Personal ProjectWebsiteBranding
Written By Amanda Fernandez

CLIENT Personal Project

SERVICES Branding • Logo • Website

I’m a huge fan of Marina’s music, so as one of my many personal side projects, I took on redesigning her site (during the Ancient Dreams in a Modern World era), promoting her album, and highlighting all her past musical eras.

 

Challenge

  • My goal was to create a cohesive style that could exist amongst all her former styles of music as well as embrace the sounds of her latest album; this included a deliverable of a long scroll microsite and a new logo for the new era.

Solution

Marina has always been very colorful and bold with the aesthetics for past and present eras, so I used a multi-color palette and a custom font where I could incorporate the motifs from Marina’s past albums (such as the diamond and heart shapes, plus the filigrees).

The website is bold, utilizes all the colors in the proposed palette and features large images and filigree throughout to tie all the sections together.

Amanda Fernandez

SAY HELLO TO AMANDA FERNANDEZ, an idealistic graphic designer hailing from the vibrant streets of Bridgeport, CT. With a lifelong passion for fine art, a collection of vintage poster designs, and an obsession with cult classic movie typography, she brings a unique perspective to the world of design.

Amanda’s signature style is a blend of vivid color palettes, crisp and commanding typography, and bold graphics. But her craft goes well beyond simple aesthetics and branding; it’s a tool used to empower small businesses and bolster the missions and values of larger enterprises dedicated to making positive changes in their community.

Having collaborated with an array of clients including local artists, restauranteurs, charities, and universities, Amanda has elevated their stories and helped them stake a claim in their communities.

https://fernandezzza.com
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