Zoya Caviar

Personal ProjectPackaging
Written By Amanda Fernandez

CLIENT Personal Project

SERVICES Logo Design • Packaging

 

Zoya Caviar is a (fictitious) caviar brand focusing on bringing the public a high-quality product while also sourcing from sustainable fisheries (as beluga sturgeon fish are considered critically endangered) and giving back to their local economy in the process.

 

Challenge

  • As caviar is a luxury product, the packaging should be luxurious in its own right, and the logo should also exemplify that vibe.

  • Develop a color scheme that nods back to the product’s origins.

Solution

For the design of Zoya caviar, I shifted away from my signature style of large, bold graphic shapes and instead went with thin, sleek line art to emphasize the product's delicate and refined nature. The logo’s icon is a crown of fish, a nod to both the product’s origin and its high quality.

Beluga caviar is black rather than the orange-gold of salmon caviar, but I felt that black and gold were overplayed in the caviar industry. I went with warmer tones that still felt luxurious and expensive, and would also look striking against the black caviar.

Amanda Fernandez

SAY HELLO TO AMANDA FERNANDEZ, an idealistic graphic designer hailing from the vibrant streets of Bridgeport, CT. With a lifelong passion for fine art, a collection of vintage poster designs, and an obsession with cult classic movie typography, she brings a unique perspective to the world of design.

Amanda’s signature style is a blend of vivid color palettes, crisp and commanding typography, and bold graphics. But her craft goes well beyond simple aesthetics and branding; it’s a tool used to empower small businesses and bolster the missions and values of larger enterprises dedicated to making positive changes in their community.

Having collaborated with an array of clients including local artists, restauranteurs, charities, and universities, Amanda has elevated their stories and helped them stake a claim in their communities.

https://fernandezzza.com
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